California’s Attorney General has issued a brief advisory providing consumers with an overview of their rights under the California Consumer Privacy Act (CCPA), which went into effect on January 1, 2020, as well as additional information relating to California’s new data broker law. Although the advisory offers no new guidance on CCPA requirements, it demonstrates the Attorney General’s desire to ensure that California consumers are informed of their rights under the CCPA. The advisory also serves as an important reminder of the new California data broker law, including the new requirement for companies acting as “data brokers” to file an online registration.
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