Businesses have been tirelessly preparing for the California Consumer Privacy Act of 2018 (CCPA), which becomes operative on January 1, 2020. But Californians for Consumer Privacy, the nonprofit behind the 2018 ballot initiative that was withdrawn with the passage of the CCPA, has been busy too. It recently announced a new ballot initiative that would significantly amend the CCPA and, if successful, once again radically shift the privacy landscape in California. If it obtains sufficient signatures, Initiative 19-0019, the California Privacy Rights and Enforcement Act of 2020 (CPREA), will appear on the November 2020 California ballot.
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