At the Intersection of Technology, Law, and Business
May 01, 2020 - Intellectual Property

Landmark Trademark Protection Case Before Supreme Court

The Madden Saga Continues: On Remand, Madden Survives Summary Judgment and District Court Certifies Class

This Monday, May 4, 2020, the United States Supreme Court will hear its first-ever telephonic oral arguments in a trademark case regarding the nature of the boundary between “descriptive” and “generic” terms.  While the question presented is narrow—whether the addition of a generic top-level domain (such as “.com”) to an otherwise generic term (such as “booking” for travel booking services) can create a protectable trademark—the Court’s ruling could affect how a wide array of brands are (or are no longer) enforced.

Read our client alert.